Holiday brand developed with PetSmart.
• Trend research and color study
• Logo design and brand identity
• Brand guardrail development
• Dieline development
• Packaging design
• Illustration
• Material sourcing
• Photo planning and art direction
Designer pet brand developed with PetSmart and Nate + Jeremiah
• Collaboration with Nate Berkus and Jeremiah Brent of HGTV
• Brand guardrail development
• Photo planning and art direction
• Set styling and talent casting
• Dieline development
• Packaging design
• Iconography
Save the date cards and envelopes designed for upcoming wedding.
• Unique multifaceted design
• Color & type study
• Paper & material sourcing
• Printing
• Collaboration with USPS to ensure proper postage used and integrity of design upheld throughout transit
• Flat lay photography
Bakery dog treat brand designed for PetSmart.
• Trend research and color study
• Brand identity
• Illustration/icon development
• Photo planning and art direction
• Premium soft touch and spot gloss finishes
• 2021 Silver Vertex Award Winner for Best New Brand
• Dieline update to meet new automation standards required by retailer
• Product development
• Color study and refresh to brighten up product
• Graphics refresh to bring fun newness to shelf
Logo designed as part of a freelance project with Fit & Fresh, a company specializing in lunch bags and meal prep sets. The goal of this project was to design a simple, type-based logo highlighting the heritage behind the company and it origin in Providence, Rhode Island, better known as the Creative Capital.
• Name brainstorming
• Trend research
• Logo development
Pride collection developed with PetSmart.
• Trend research and color study
• Logo design and brand identity
• Brand guardrail development
• Custom illustration
• Liaison with non-profit organization GLSEN
• Close collaboration with PetSmart’s assoicate Pride group
Design suite created for client's flamingo themed birthday in Palm Springs, CA.
• Color & type study
• Illustration
• Cohesive design across various elements; Invitations, signage, wine labels, and swag bags
• Material sourcing
• Printing
• Event planning & coordination
Tasting journal and bingo game developed for a client's group trip Temecula, CA wine country.
• Illustration
• Book binding
• Paper sourcing
• Printing
