Merry & Bright

Brand identity developed for PetSmart’s Merry & Bright annual holiday collection, including custom illustration creation and packaging designed to scale across multiple categories and pet species. The brand was built to embody the joyful, playful spirit of Christmas—creating excitement and emotional connection with customers at shelf and online. An intentionally evergreen foundation has allowed the collection to evolve and remain relevant year over year.

Brand Identity | Packaging | Illustration | Photo Planning | Art Directing