Wiggles & Wags

Brand identity developed for Wiggles & Wags, a bakery-inspired dog treat brand created for PetSmart. The work included trend research and color studies, illustration and icon development, and packaging brought to life through premium soft-touch finishes and spot gloss detailing. Photo planning and art direction reinforced the elevated, indulgent feel of the brand, which was recognized with a 2021 Silver Vertex Award for Best New Brand.

Brand Identity | Packaging | Illustration | Iconography | Color Study